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# Apple Fall Event 2025 - Product Summary **Event Date:** September 9, 2025 **Event Tagline:** "Awe Dropping" **Pre-orders Begin:** September 12, 2025 **General Availability:** September 19, 2025 --- ## 📱 iPhone 17 Lineup ### iPhone 17 **Starting Price:** $799 (256GB base storage) **Available Colors:** Lavender, Mist Blue, Sage, White, Black **Storage Options:** 256GB, 512GB #### Key Features - **Display:** 6.3-inch Super Retina XDR with ProMotion (up to 120Hz), Always-On display, 3000 nits peak brightness - **Performance:** A19 chip (3nm technology) - 1.5x faster than A15 Bionic - **Camera System:** - **Front:** 18MP Center Stage camera with AI group shot capabilities - **Rear:** All 48MP cameras (Main + Ultra Wide) for the first time - **Battery Life:** Up to 30 hours video playback (8 hours more than previous generation) - **Durability:** Ceramic Shield 2 with 3x better scratch resistance - **Connectivity:** N1 wireless chip enabling Wi-Fi 7, Bluetooth 6, and Thread #### Notable Improvements - Thinner borders compared to previous generation - 2x better outdoor contrast - Next-generation Photographic Styles with new "Bright" style - 4K60 fps Dolby Vision recording with Spatial Audio - Fast charging: 50% in 20 minutes with 40W Dynamic Power Adapter --- ### iPhone 17 Air **Starting Price:** $999 (256GB) **Thickness:** 5.6mm (thinnest iPhone ever) **Weight:** 165 grams (34% lighter than iPhone 17 Pro Max) #### Key Features - **Display:** 6.5-inch with ProMotion (120Hz), Always-On, 3000 nits peak brightness - **Performance:** A19 Pro chip built for Apple Intelligence - **Design:** Grade 5 spacecraft titanium frame with mirrored finish - **Camera System:** - **Rear:** Single 48MP wide camera with 2x Fusion Zoom - **Front:** 18MP Center Stage camera - **Battery Life:** Up to 27 hours video playbook - **Durability:** Ceramic Shield 2 on front and back (4x more crack resistance) #### Unique Features - Redesigned internal "plateau" architecture - Custom-made components for ultra-thin design - Exclusive iPhone Air Max MagSafe battery pack available - Promise of no bending despite extreme thinness --- ### iPhone 17 Pro / Pro Max **Starting Price:** $1,099 (iPhone 17 Pro) **Available Colors:** Orange, Dark Blue, Two-tone Silver **Storage Options:** 256GB base, up to 2TB (first time) #### Key Features - **Display:** 6.9-inch (Pro Max) Super Retina XDR with ProMotion - **Performance:** A19 Pro chip with 6-core GPU and 6-core CPU - **RAM:** 12GB - **Camera System:** - **Rear:** Triple 48MP system (Wide, Ultra Wide, Telephoto) - **Telephoto:** 4x and 8x optical zoom, up to 40x digital zoom - **Front:** 18MP Center Stage camera - **Battery Life:** - Pro Max: Up to 39 hours video playback - Pro: Up to 33 hours video playback - **Thermal Management:** New vapor chamber cooling system with deionized water #### Premium Features - All-new aluminum unibody frame for better heat dissipation - Laser-welded vapor chamber cooling - Camera "plateau" housing triple lens system - "Tech woven" cases and crossbody straps --- ## ⌚ Apple Watch Lineup ### Apple Watch Series 11 **Starting Price:** $399 **Availability:** 40mm and 44mm sizes #### Key Features - **Design:** Thinnest and most comfortable Apple Watch - **Display:** IonX glass with custom ceramic coating (2x more scratch resistant) - **Health Features:** - Groundbreaking hypertension detection/blood pressure monitoring - Sleep Score feature for sleep quality tracking - 30-day blood vessel analysis for hypertension patterns - **Connectivity:** 5G cellular with improved coverage and power efficiency - **Performance:** New S11 chip - **Battery Life:** Up to 24 hours --- ### Apple Watch Ultra 3 **Starting Price:** $799 **Target Audience:** Athletes and outdoor enthusiasts #### Key Features - **Display:** - Largest Apple Watch display ever - Wide-angle OLEDs with LTPO3 technology - 3500 nits peak brightness - Thinner borders for increased screen area - Always-on second hand capability - **Performance:** Enhanced workout features with "Workout Buddy" AI voice coach - **Battery Life:** - Up to 72 hours in low power mode - 20 hours continuous outdoor workout tracking - 15-minute charge provides 12 hours of battery - **Special Features:** - New "Waypoint" watch face showing points of interest - Satellite emergency features - Rugged build for extreme conditions --- ### Apple Watch SE 3 **Starting Price:** $249 **Sizes:** 40mm and 44mm #### Key Features - **Performance:** S10 chip (same as Series 11 and Ultra 3) - **Display:** Always-On display (first time in SE line) - **Gestures:** Double Tap and Wrist Flick support - **Health Features:** Sleep Score, sleep apnea notifications, wrist temperature, vitals - **Connectivity:** 5G cellular support - **Target:** Entry-level users with premium features --- ## 🎧 AirPods Pro 3 **Price:** $249 **Water Resistance:** IP57 ### Key Features - **Audio Quality:** - 2x better Active Noise Cancellation - New multiport acoustic architecture - Personalized Transparency mode - Next-generation adaptive EQ with enhanced bass - **Design & Fit:** - Updated design matching ear canal shape - Five ear tip sizes including extra-extra small - New tip system for better fit - **Health & Fitness:** - Built-in heart rate sensor - Track 50+ workout types with iPhone (no Apple Watch required) - **Battery Life:** - 8 hours regular use (up from 6 hours) - 10 hours in hearing aid mode ### Innovative Features - **Live Translation:** Real-time in-person conversation translation powered by Apple Intelligence - **H3 Chip:** Enhanced processing for lossless audio support - **USB-C Charging Case:** Modern charging standard --- ## 📺 Apple TV 4K (2025) **Key Features:** - **Performance:** A17 Pro chip - **Video Support:** HDR10+ compatibility - **Connectivity:** Wi-Fi 7 support - **Ports:** HDMI 2.1 --- ## 💻 Software Updates ### iOS 26 **Release Date:** September 15, 2025 (free update) #### New Features - **Design:** New "Liquid Glass" visual design language - **Apple Intelligence:** - Live Translation for text and audio - Visual intelligence for screenshots - On-device foundation model for developers - **Enhanced Apps:** Improvements to CarPlay, Apple Music, Maps, Wallet - **New App:** Apple Games app - **Security:** Enhanced screening tools for calls and messages - **Travel:** Simplified eSIM setup for travel --- ## 💰 Pricing Summary | Product | Starting Price | Base Storage | |---------|---------------|--------------| | iPhone 17 | $799 | 256GB | | iPhone 17 Air | $999 | 256GB | | iPhone 17 Pro | $1,099 | 256GB | | iPhone 17 Pro Max | TBD | 256GB | | Apple Watch Series 11 | $399 | - | | Apple Watch Ultra 3 | $799 | - | | Apple Watch SE 3 | $249 | - | | AirPods Pro 3 | $249 | - | --- ## 🌱 Environmental Initiatives ### Sustainability Features - **Carbon Neutral Goal:** Part of Apple's 2030 carbon neutrality plan - **Recycled Materials:** - 30% recycled content across devices - 85% recycled aluminum in enclosures - 100% recycled cobalt in batteries - **Manufacturing:** 35% renewable electricity in production - **Packaging:** 100% fiber-based paper packaging - **Repairability:** Enhanced repair support and durability --- ## 📅 Important Dates - **Event Date:** September 9, 2025 - **Pre-order Start:** September 12, 2025 - **General Availability:** September 19, 2025 - **Additional Markets:** September 26, 2025 (22 more countries/regions) - **iOS 26 Release:** September 15, 2025 --- ## 🔧 Accessories & Trade-in ### New Accessories - iPhone 17 Clear Case with MagSafe ($49) - Silicone Case with MagSafe ($49) - 5 colors - Crossbody Strap ($59) - 10 colors, 100% recycled yarns - FineWoven Wallet with MagSafe ($59) - 6 colors - 40W Dynamic Power Adapter ($39) - Qi2 25W MagSafe Charger ($39-$49) ### Trade-in Offers - **iPhone 13 or newer:** $200-$700 credit toward iPhone 17 - **With select carriers:** Up to $1,100 toward iPhone 17 Pro - Enhanced trade-in values for upgrading to new models --- *This summary includes only products and features officially announced at the Apple Fall Event 2025 held on September 9, 2025.*